About Us

Welcome to Kira the Cat – where your hair's healthy is our business

I'm Lorena, the heart and soul behind this brand that's as vibrant and unique as the curls it cares for. Born from a personal quest to tame my own curly locks, Kira the Cat is more than just a business—it's a story of love, resilience, and the power of connection.

Lorena, founder of Kira the Cat


For years, I struggled to find products that could tame my curly locks and withstand Sydney's unique climate. That's when inspiration struck during the quiet days of the pandemic – why not introduce Australia to the Brazilian hair care secrets I grew up with?

Determined to turn my idea into reality, I reached out across oceans and time zones. After countless calls and emails, my dream materialized on the docks of Sydney Port – pallets brimming with the finest Brazilian Hair Care Products.

Happy girls

Kira the Cat proudly stands as the official Australian distributor for renowned brands such as NOVEX by Embelleze, INOAR, LOLA from Rio, LIZZE, Soulta, with more exciting partnerships on the horizon.

These brands have garnered international acclaim and are well-established in major markets across the globe, including but not limited to the USA, Mexico, the UK, Germany, Portugal, Spanish and Dubai.

Annually, we import about 10,000 units and facilitate sales through prominent online marketplaces like Amazon, eBay, Kogan, and Mydeal.

But why Kira the Cat? Well, Kira is our pet, but she isn't just a pet; she's a cherished member of our family. Adopted in Australia, she's been a source of joy, comfort, and companionship through every step of this adventure. Naming the brand after her felt like the perfect way to honor the love and support she's given me.

Kira, the Cat